Advertising or the art of persuasion
ART AT HIGH NOON! WORKSHOPS FOR SENIORS
Topic: Advertising or the art of persuasion
Presented by: Jagoda Rogatty
A series of meetings devoted to art and culture in a broad sense, addressed to people aged 60+.The meetings offer discussions on contemporary art, and creative activities that develop cognitive processes, improving manual dexterity by learning different art techniques and forms of art.
What is advertising and what is it used for? What is the process of creating it and what does TV spot production look like behind the scenes? Is it difficult to create a film world tailored to the recipient’s needs? How to convince the audience to buy specific products? Is one able to ward off advertising?
We will try to find answers to these questions during a meeting with seniors.
Jagoda Rogatty is, by profession, a production manager. A graduate of the Film School in Łódź.
She has made dozens of international TV commercials at one of the largest agencies in Poland. Currently, a journalist. She has been associated with Telewizja Polska since 2011.
20 Gdańska St.