Lecture of the Bydgoszcz Academy of Art.
Design thinking – fashionable, catchy, timely, simple and quick recipe for every problem. Just fill in a few nice templates, fill in hundreds of colourful post-it cards, and you have a ready-made solution. Design thinking – exhausting, requiring commitment and research intensive and time-consuming work, creativity, multi-threading, cooperation in a group, unpredictable effects, good fun, discoveries, interaction.
Which of these descriptions is true? What is design thinking and what is it not? Why is design thinking called creative problem-solving? What is the role of creativity in user-oriented design? What makes products and services made with the use of the “design thinking” method innovative? Is every man creative? What is creative courage? What factors determine a creative attitude?
I will try to answer these and many other questions about design during the lecture. I will present a brief history of design thinking, the definition of the method, the design process, and the tools used during each of its stages. And, according to one of the basic principles of the method – “doing, not talking” – I will support the theory with examples of products and services created by creative teams from Poland and abroad.
Anna Wachowicz – graduate of the Faculty of Architecture and Design at the Academy of Fine Arts in Gdańsk. For ten years, she has been working at the Academy of Fine Arts in Gdańsk as an assistant professor in the Studio of Serial Furniture Design. Since 2008, she has been professionally active as a designer. She cooperates with Studio Marad Design, with which she designs packaging, carriages and rail vehicles, electronic equipment, furniture, exhibitions for companies such as Oceanic S.A., Dr Irena Eris Cosmetic Laboratory, PESA S.A. Bydgoszcz, Leroy Merlin Polska, Gdynia Design Centre, Cultural Park of Fortifications of City Fortress Gdańsk.
In design, she follows the principle that “practice without theory is blind and theory without practice is dead.” She looks for the best recipe for design, and discovers new areas of application. She uses familiar design methods in solving unusual problems and looks for new methods in working on conventional projects. She believes that designers can influence the world around them and shape people’s behaviour. She enjoys social projects that focus on the needs of people from the so-called excluded groups. Interested in design methodology. She willingly participates in social projects, such as the Laboratory of Integralia project – a space inspiring disabled people to work, carried out in accordance with the Design Thinking method. She conducts workshops on creativity and design methodology..
20 Gdańska St.